KIA TELLURIDE

The Great Unknown Scholarship

While other brands spent millions on celebrities for their Super Bowl ads, we honored the hardworking people of West Point, Georgia, where Kia’s newest and finest creation, the Telluride, is built. We call them The Great Unknowns. And they embody Kia’s new Give It Everything spirit. We established The Great Unknowns Scholarship to help less privileged youth gain access to higher education, and premiered Just a Small Georgia Town, a new short-form documentary that uncovered the full story.