CHILD RESCUE COALITION

Kids For Privacy

For National Child Abuse Prevention Month, we helped the Child Rescue Coalition educate parents about the risks of overexposing kids on social media. With the @kidsforprivacy movement, we took over more than 100 hashtags on Instagram—including #pottytraining and #bathtime—with photos of kids holding “Privacy Please” signs. The campaign includes a 60-second video, and a hub on Instagram, where parents can learn how to protect their kids’ online privacy.