UNIVERSAL PARKS

Grow Bolder

Theme park advertising often features kids with painted-on smiles riding every attraction alongside their parents. But when your competition is Disney, you have to break every convention. This campaign targets those kids who are ready to Grow Bolder. Rather than tell kids that they don’t have to grow up, let’s let them speak for themselves. The launch commercial was supported by a short form docu-series highlighting kids who grow bolder every day.